PROVOK’s favorite brands.

A brand is a cluster of associations.

A logo glues them together.

Look at any logo and see a web of associations.

These associations influence your behavior — either pulling you in or pushing you away.

Here are the brands that pull me in.

Here are the brands I love.

Here’s my associations cluster:

• Acquisition.com
• Apple
• Arch
• Azzaro
• Batman
• Carrera
• Cyberpunk
• Diesel
• Ferrari
• Lamborghini
• Larq
• Lego
• Nike
• Porsche
• Tesla
• Vercel